Symmetra Connect – The New Frontier: Innovation through customer inclusion (Sydney)

Market leading organisations have gone beyond building a workforce that simply reflects their customer base. These organisations are dissolving the organisation/customer frontier altogether. In the realms of service, product and marketing design, those leading the customer inclusion charge are changing the way we define problems; combining data with human insight and leveraging the insights, perspectives and knowledge of those beyond traditional organisational boundaries. Inclusion of diverse viewpoints is the critical ingredient of success at this new frontier. Come along as we share the insights from companies excelling at customer inclusion in design and provide you with practical take-aways for advancing customer inclusion in your business.