Unconscious Bias – Understanding how to counter its impact

Women in Super NSW are excited to offer this training opportunity to our members

Members Only – Register HERE (numbers limited).

Unconscious bias affects every area of our lives. Unconsciously, we tend to like people who look like us, think like us and come from backgrounds similar to ours. Everyone likes to think he or she is open-minded and objective, but research has shown that the beliefs and values gained from family, culture and a lifetime of experiences heavily influence how we view and evaluate both others and ourselves.

These thought patterns, assumptions and interpretations – or biases – we have built up over time help us to process information quickly and efficiently. From a survival standpoint, bias is a positive and necessary trait. In business, however, bias can be costly. It can cause us to make decisions that are not objective; and ultimately we miss opportunities. Everyone likes to think he or she is open-minded and objective, but research has shown that the beliefs and values gained from family, culture and a lifetime of experiences heavily influence how we view and evaluate both others and ourselves.

Heather Price, CEO Symmetra